How eLUXE3D collects, uses, discloses, and protects personal information
Effective Date: January 1, 2025
Applies To: www.eluxe3d.com, related online forms, orders, products, and services
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This Privacy Policy describes the privacy practices of eLUXE3D, Inc. ("eLUXE3D," "we," "us," or "our") when you visit our website, submit a form, request a demo, purchase a product, register equipment, access customer support, receive marketing communications, or otherwise interact with us. It does not apply to information governed by a separate written agreement that expressly provides different privacy terms. |
1. Scope and Roles
This Policy applies to personal information collected through www.eluxe3d.com and related eLUXE3D online services, forms, portals, product-registration workflows, sales and support communications, events, and transactions. In many customer relationships, eLUXE3D acts as the business or controller responsible for deciding why and how personal information is processed. When we process information solely on a customer’s instructions under a separate agreement, that agreement controls.
2. Personal Information We Collect
Identifiers and contact information: name, business email address, telephone number, mailing and shipping address, account username, company name, and similar identifiers.
Business and professional information: job title, department, employer, business needs, distributor or reseller relationship, product interests, and information provided in sales or partnership inquiries.
Commercial and transaction information: products considered or purchased, quotes, order history, invoices, shipping details, warranty status, returns, and customer-service history.
Payment information: billing details and payment status. Full payment-card data is generally collected and processed by our payment processors rather than stored directly by eLUXE3D.
Product, support, and technical information: scanner serial number, software version, operating-system details, diagnostic logs, support communications, training history, warranty claims, and return or repair information.
Customer files and content: 3D scan files, images, CAD files, jewelry or object descriptions, attachments, comments, and other materials you submit for support, demonstration, evaluation, training, or service delivery.
Internet and device information: IP address, browser type, device type, operating system, referring pages, pages viewed, date and time of access, approximate location derived from IP address, and interactions with website features.
Marketing and communication information: newsletter preferences, event participation, responses to surveys, email engagement, and communication choices.
Inferences: general business interests or likely product needs derived from your interactions with our website, sales team, or marketing materials.
3. Sources of Personal Information
· Directly from you, including through forms, purchases, product registration, support requests, emails, calls, meetings, events, and uploaded files.
· Automatically from your browser or device through cookies, pixels, analytics, server logs, and similar technologies.
· From your employer, authorized users, distributors, resellers, referral partners, service providers, shipping providers, payment processors, and other business partners.
· From public and commercially available sources, such as company websites, professional directories, trade-show lists, and business contact databases, where permitted by law.
4. How We Use Personal Information
· Provide, quote, sell, ship, install, register, maintain, support, repair, and improve eLUXE3D products and services.
· Schedule demonstrations, training, meetings, and technical-support sessions.
· Process payments, invoices, taxes, returns, refunds, warranty claims, and other transactions.
· Authenticate accounts and maintain customer, reseller, and support portals.
· Respond to inquiries and communicate about orders, service status, software updates, safety notices, renewals, and customer support.
· Analyze website traffic, product interest, campaign performance, and user experience.
· Personalize content and deliver marketing communications, subject to your choices and applicable law.
· Protect the security and integrity of our website, systems, products, customers, and business; prevent fraud, misuse, or illegal activity; and enforce our agreements.
· Comply with legal, regulatory, tax, accounting, export-control, and recordkeeping obligations; establish or defend legal claims; and respond to lawful requests.
· Evaluate or complete a merger, financing, acquisition, restructuring, sale of assets, or similar business transaction.
5. Cookies and Tracking Technologies
We use cookies and similar technologies for essential website functions, preferences, analytics, security, and marketing. Our website may use tools such as Google Analytics, Meta Pixel, and Microsoft Clarity. Depending on your settings, these tools may collect device and usage information, measure advertising performance, create audience segments, or provide heatmaps and session-interaction information. You may manage non-essential cookies through our cookie-preference controls and through your browser settings. Disabling cookies may affect certain website features. Where applicable law requires us to recognize an opt-out preference signal, such as Global Privacy Control, we will process the signal as required by law. Browser “Do Not Track” settings are not standardized, and the website may not respond to all such signals.
6. How We Disclose Personal Information
We may disclose personal information to service providers supporting hosting, cloud storage, customer relationship management, email delivery, analytics, advertising, payment processing, shipping, training, support, cybersecurity, accounting, and professional services; to authorized distributors, resellers, referral partners, service partners, or manufacturers when needed to respond to your request, provide local sales or support, fulfill an order, or manage a business relationship; to government authorities and other parties when required by law or necessary to protect rights, safety, property, or service integrity; to advisers, insurers, auditors, lenders, investors, and transaction counterparties; and to other parties at your direction or with your consent.
7. Sale, Sharing, and Targeted Advertising
eLUXE3D does not sell personal information for money. Certain analytics, advertising, and cross-context behavioral advertising activities may be considered a “sale,” “sharing,” or processing for targeted advertising under some U.S. state privacy laws. Where those laws apply, you may opt out through our cookie-preference controls, a legally recognized browser-based opt-out signal, or by contacting us. We do not knowingly sell or share the personal information of individuals under 16 years of age.
8. Marketing Communications
You may unsubscribe from promotional email by using the unsubscribe link in the message or contacting us. We may continue to send non-promotional communications about orders, accounts, warranties, service, security, or other transactions. We maintain limited suppression records so that we can honor opt-out requests.
9. Customer Files, 3D Scans, and Confidential Business Content
Customer files may contain proprietary designs, jewelry geometry, images, CAD data, or other confidential business information. We use customer files to provide the requested demonstration, support, training, troubleshooting, repair, or contracted service, and for other purposes authorized by the customer. We do not claim ownership of customer files. Unless separately authorized, we will not publicly display or use identifiable customer files for marketing. Customers are responsible for ensuring they have the rights and permissions needed to submit the files and personal information they provide.
10. Data Retention
We retain personal information for the period reasonably necessary to provide products and services, maintain business and warranty records, comply with legal and tax obligations, resolve disputes, enforce agreements, protect security, and support legitimate business operations. Retention periods vary based on the type of information, the customer relationship, contractual requirements, legal limitation periods, and whether the information is needed for fraud prevention or security. Customer files are retained according to the applicable service, support need, account settings, and written agreement, and may be deleted or de-identified when no longer reasonably necessary.
11. Data Security and Incident Response
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No transmission or storage system is completely secure, and we cannot guarantee absolute security. If a security incident triggers a legal notification obligation, we will provide notices as required by applicable law.
12. Your Privacy Rights and Choices
· Confirm whether we process your personal information and request access to it.
· Correct inaccurate personal information.
· Request deletion of personal information.
· Obtain a portable copy of certain personal information.
· Opt out of sale, sharing, targeted advertising, or certain profiling activities.
· Limit certain uses or disclosures of sensitive personal information, where applicable.
· Withdraw consent where processing is based on consent.
· Appeal a denial of a privacy request, where applicable.
To submit a request, email support@eluxe3d.com and describe the right you wish to exercise. We may verify your identity and authority before completing the request. Authorized agents may submit requests where permitted by law, but we may require proof of authorization and direct verification from the consumer. We will not discriminate against you for exercising an applicable privacy right.
13. California and Other U.S. State Disclosures
For residents of states with comprehensive privacy laws, the categories of personal information described in Section 2 are collected from the sources in Section 3, used for the purposes in Section 4, and disclosed to the recipient categories in Section 6. We may disclose identifiers, commercial information, internet or device information, professional information, and inferences to analytics and advertising providers in ways that may be treated as sale, sharing, or targeted advertising. We do not use or disclose sensitive personal information for purposes that require a separate right to limit under California law, except as permitted by law. This section applies only to the extent the relevant state law applies to eLUXE3D and the individual request.
14. Children’s Privacy
Our website and products are directed to businesses and adults and are not intended for children under 13. We do not knowingly collect personal information online from children under 13. If you believe a child has provided personal information to us, contact us so we can review and delete it as required.
15. International Users and Data Transfers
If you access our services from outside the United States, your personal information may be transferred to and processed in the United States and other countries where our service providers operate. Where required, we use appropriate contractual or other safeguards for international transfers. Depending on applicable law, our legal bases may include performance of a contract, legitimate interests, consent, and compliance with legal obligations.
16. Third-Party Websites and Services
Our website may link to third-party websites, platforms, payment services, shipping providers, or social-media services. Their privacy practices are governed by their own policies, and eLUXE3D is not responsible for those practices.
17. Changes to This Privacy Policy
We may update this Policy from time to time. The “Last updated” date identifies the current version. Material changes will be communicated in a manner appropriate to the nature of the change and applicable law.
18. Contact Us
Questions, notices, and requests may be directed to:
eLUXE3D, Inc.
2158 Avon Industrial Drive
Rochester Hills, Michigan 48309, United States
Email: support@eluxe3d.com
General: (248) 247-3800 | Technical Support: (248) 247-7771
Website: www.eluxe3d.com
